We have the experience, commitment, and strategic know-how to help you grow.
Grown Up Fresh Produce Company (formerly known as Pacific Coast Trading Company) has evolved into a direct conduit for growers, providing year-round exceptional produce while supporting our partners every step of the way. By fostering strong relationships, we seamlessly connect our growers, sellers, and customers with an unmatched level of service—one seed at a time.
“If you take good care of your customers, employees, growers, and shippers they will make us successful.” -Emil Nemarnik, Founder
Since our founding in 1977, Grown Up Fresh Produce Co. has championed small growers, empowering them to bring their crops to market. We walk alongside our growers, investing in the land, labor, seeds, and machinery needed to deliver fair pricing, uncompromising quality, reliability, and shared ownership. Our team thrives in a culture of collaboration and support, embracing challenges with strategic solutions for mutual growth.
Our vision? To champion the well-being of people and the planet through sustainable agriculture. Join us in cultivating a brighter, healthier future—from dirt to your door.